Nine out of 10 automakers missed their sales target and Great Wall missed its target by nearly 80,000 vehicles

2019-12-02
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  Sales figures for the first half of the year have provided a warm glow in a slowing economy.
  According to the sales data of the first half of 2016 released by csa, Volkswagen and saic-gm are still in the top three with a big advantage. Among them, saic Volkswagen ranks among the domestic passenger car market with the sales volume of 970,000.
  In the first half of the year, the top 10 auto companies all registered sales growth of different ranges. Securities daily reporters found that the top 10 automakers contributed 56.7 percent of sales in the first half of this year. Faced with the annual sales target set at the beginning of the year, not many auto companies have reached "half time, half task". Taking the top 10 automakers by sales volume as an example, only chang 'an automobile achieved 50 percent of the annual sales target, while the other nine failed to achieve more than half of the target. Among them, the sales completion rate of Great Wall motor in the first half of the year was poor, with the task of 77,200 vehicles still missing the regular sales target of 475,000, with a completion rate of 83.74 percent.
  The overall growth rate in the first half of this year was in line with expectations, as the auto market showed a trend of low to high. Cui dongshu, secretary general of the federation, said that "some manufacturers have made good progress in achieving the annual target in the first half of the year. In June, some manufacturers have made steady production and sales, which is conducive to the release of sales in the second half of the year."
  North and south mass led the Japanese system potential strength Korea department decadent
  Saic Volkswagen sold 968,700 new vehicles in the first half of this year, up 3.2% from a year earlier, giving priority to the entire passenger car market with a sales volume of more than 70,000 vehicles. Its new laval unit sold 248,900 vehicles in the first half of this year, accounting for a quarter of saic's sales.
  Faw-volkswagen, helped by jetta and sagitta, saw its sales rise 11.7 percent year on year to rank second with sales of 898,000 vehicles. Saic, the next largest carmaker, saw first-half sales rise 5.3 per cent year on year to 827,500 vehicles. It is worth mentioning that in June, saic-gm gained momentum in sales volume, with a total sales volume of 146,000 vehicles, which enabled it to beat Volkswagen once this year and win the title of monthly sales volume. Data showed that the sales of its new yinglang, envision and cruz are more than 100,000 vehicles, the growth is encouraging.
  Other top-selling carmakers include saic-gm-wuling, changan automobile, Beijing hyundai, dongfeng nissan, changan ford, Great Wall motor and faw Toyota. Saic-gm-wuling in the first half of the high and low. Sales nearly halved to 81,000 in June after surging to 154,000 in January. Besides baojun 560, other models of its brands have dropped to different degrees.
  In terms of self-owned brands, changan automobile and Great Wall motors both appeared in the top 10, ranking 5th and 9th respectively with sales of 563,900 and 397,800 in the first half of the year. Chang 'an automobile, driven by new vehicles, achieved an 8 percent growth; Great Wall continued to sell its harvard SUV, up 17.4 percent from a year earlier.
  In addition, among the auto companies outside the top 10 list, geely automobile has achieved a 25% growth in the first half of this year due to the launch of new emgrand, Emgrand GS, Boyue and other popular models, ranking the 11th place with a narrow margin. In the first half of this year, sales of shenlong, a regular on the list, fell 18.5 per cent year on year to 285,500 units, falling to 13th place. Sales of dongfeng yueda kia models fell 5.8 per cent as a result of the "Korean wave".
  Only 10 percent of the car companies reached the half-year sales target
  With production and sales figures due in June, and annual sales targets set at the start of the year, the results of the mid-term exams handed in by the big carmakers are in sight. Securities daily reporter found that in many car companies to achieve the "half time, half task" is not a lot of car companies.
  Taking the top 10 automakers by sales volume as an example, only chang 'an automobile achieved 50 percent of the annual sales target, while the other nine failed to achieve more than half of the target. Among them, faw-volkswagen is closer to the half-year sales target, with the sales volume in the previous June reaching 49.34 percent of the annual sales target. Great Wall, the "new face" on the list, sold just 40 percent of its vehicles in the previous June.
  The reporter noted that the sales volume of chang 'an automobile reached 563,900 units in the previous June, which was nearly one month ahead of schedule and 150 thousand units above the original plan. However, some industry insiders believe that this year, chang 'an's sales target for self-owned brand passenger cars only increased from last year's sales by 80,000 units, and the conservative target partly glossed over the figure of the completion rate.
  As a matter of fact, due to the gradual shrinking of the car market, yat motor has withdrawn from the competition of leading the independent car sales, while the weak follow-up of CS35 and CS75 makes the future sales all depend on CX70 and CS15 to boost, and chang 'an automobile still needs to make more efforts in new vehicle launch and marketing.
  For faw-volkswagen and saic-volkswagen, which continue to take priority in the Chinese auto market, the good performance has made it possible for the two brands to set their sales targets with no constraints. They both raised their sales targets by 10 percent from last year, to 2 million and 1.82 million. And in the first half of the sales, and expectations have also been kept in line.
  The first-half sales completion rate of faw-volkswagen and saic-volkswagen reached 48.44 percent and 419.34 percent respectively. Saic Volkswagen's sales of 968,700 vehicles still fall short of the target of 1 million, but for faw-volkswagen, it seems to be a small problem. With the launch of the new magotan, faw-volkswagen may also get a chance to boost sales, and is expected to successfully meet its annual sales target.
  Faw-volkswagen, for its part, sold 898, 800 vehicles in the first six months of the year, almost touching its six-month sales target of 91, 000. In the next phase, faw-volkswagen needs to use existing models to sustain sales momentum and pay more attention to new vehicles.
  However, some people are happy while others are sad. Securities daily found that three brands are still far from meeting their annual sales targets compared with other companies: saic general motors, dongfeng nissan and Great Wall motor.
  Saic, dongfeng nissan and Great Wall have annual sales targets of 1.87 million, 1.08 million and 950,000 vehicles respectively, according to the data. The completion rates of the three automakers are 44.25 percent, 44.30 percent and 411.87 percent, respectively. For saic-gm, a shortfall of 100,000 vehicles in the first half of the year will be an obstacle to meeting its annual target. For Great Wall, the impact of the 77,200 units sold in less than a million years away from regular sales cannot be ignored.
  Speaking of Great Wall motor, these people said that at present, except the H6 and H2 models sold by Great Wall, other models have suffered sales declines of varying degrees, and Great Wall should focus on boosting sales of existing models at this stage.

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